Social Media Overload:- What it means to Your Blog, Brand, and Business
Why you need to be careful to avoid information overload on social media when promoting your brand. There was a time when you could do so with relatively decent results using the mainstream channels; but those days have gone.
Social media has become one of the more prominent cultural icons of our time. Nowadays those who use social media share; family moments, recipes, witticisms, and images of pretty much everyone and everything – this can distract potential customers when promoting your business, brand, or blog. It is therefore no great wonder that Social Media Overload has become a real issue.
On one hand you need social media to relate your brand to the world; but on the other, information overload is so real that people have begun using techniques to capture followers by showing a picture of yourself eating an omelette so you can later show them the link to your new sales pitch. When you do this, there is no specific theme, and everything is scattered and unfocused. In the end they don’t care what you show them, people will pick and choose what they read or look at.
Your followers don’t just get information overload from you, they get it from everyone, as do you. It’s come to a point where many are reading only enough of what you post to keep you as a follower. What does this mean in terms of promoting your business, brand, and website?
First of all, if you are using social media to promote your business, it’s no longer going to be as effective, as people are tuning out mentally due to scattered information. Bottom line – don’t depend on social media alone to have your business or brand seen and heard, use mailing lists, videos, and other forms of sharing.
What you need to do is write a quality blog – that is if you don’t write one already. Social media has taken a turn that requires sweeping change to occur for it to become strongly viable once again. Apparently seeing pictures of smiling babies, you horseback riding with friends, and then links to your business promotional material, is simply more than what the average brain cares to filter. As a result it all blends in with the next sales post. It isn’t the end of the social media world, but it will require you to look at things with a new awareness and a solution-seeking mentality.
Blogging has been a solid and reliable promotional tool for a long time, and seeing as information overload doesn’t apply in this same manner to blogging, it’s the better bet to keep your product or service in the limelight. Your loyal blog visitors will always be there to support you.
So keep on blogging or Start a Blog then you can keep your brand alive whilst still learning how to use social media to maintain your followers and share snippets from your Blog to attract new followers.