Keyword Research will give your Blog a Boost
Everyone owning a site or a blog should know about and practice Keyword Research, it is vital in getting ranked on search engines. Long tail keywords can also greatly help a site’s ranking and in this article we will further explain about both.
Keyword Research will give your Blog a Boost because it is a process that involves finding popular keywords to write articles on. This means finding out which keywords people look for most in search engines. Knowing what people type into search engines will help you know what content to add to your website in order to provide people with the information they are looking for and it also helps you target your ideal visitors.
Doing keyword research will help you connect to people who are specifically looking for the information you provide on your site. This means that keyword research is a great way to get lots of targeted, high quality traffic that will eventually lead to sales.
This process will also help you know how to rank for multiple keywords on the same topic. This is very important as it increases your credibility, both on the eyes of the visitors as well as the search engines.
Keyword Research Tools
Their are many Keyword Research tools available to assist with your research, some of the best ones are free and supplied by the Search engines. This means you get access to the database of searches for the Search engines, and the volumes of searches either worldwide or country specific.
- Google Adwords – Keyword Planner – Free signup
- Bing keyword Research – Free signup
- SEOTools – free online search tool
Their are many others that can be found online. They are generally quite simple to use and also have How-To videos to help if needed.
Long tail keywords
Long Tail Keywords are another way to get traffic to your site, and are basically Keyword Phrases, or longer keywords that are more specific. A long tail keyword would be, for example:
“how to cook chicken for a girlfriend who is tired of eating chicken”
Instead of a shorter keyword such as “how to cook chicken”. Long tail keywords will help you get even more specific traffic to your site and the visitors you get through long tail keywords are of much higher quality.
Long tail keyword will help you get more targeted traffic as they have intention and they help you focus on what it is that you provide on your site in connection to what people are looking for. For example, let’s take the keyword “summer dress”. People who type this keyword could be looking for various different things; they might be looking for pictures of summer dresses, for example. On the other hand, a long tail keyword such as “where is the best place to buy a short summer dress for a beach party” is much more targeted, and will get you the specific type of traffic you need.
It is true that long tail keywords have low searches, but on the bright side keep in mind that competition for long tail keywords is also very low, so using long tail keywords will help you rank higher, and will also ensure that all the traffic you get through them is of high quality.
One of the easiest ways of finding long tail keywords is by using the alphabet soup technique. This involves typing in a keyword on a search engine, such as “summer dress” and then writing down the letters of the alphabet one by one. So, for example, you would write “summer dress a” and look at the suggestions the search engine gives you so that you are able to work out which long tail keywords people usually look for that might be relevant to your site. Typing “summer dress a”, for example, brings up the suggestion “summer dress and jacket”; “summer dress b” brings up “summer dress brands” which might be relevant to someone who sells summer dresses, and so on.
Keyword research will give you Blog a Boost, and is essential to get a quality ranking and targeted, high quality traffic to your site, and once you know about them they are also easy to use to your advantage and increase visitors to your website.
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