How to Increase Conversion Rates

How to Increase Conversion Rates

The customer conversion challenge

Increasing the Conversion Rate

 

As an Affiliate Marketer and Blogger, it is really important for me to be able to rank highly in the Search Engines, and also have a High conversion rate of my affiliate products. I do this with skills such as; SEO, Quality Content, and Conversion Rate Optimization.

 

With the ever increasing number of customers on the internet looking for products and services sold by many stores, it is important to know How to Increase Conversion Rates for your products and services. Search Engine Optimization, is one technique that if not done, you might see your competitors outperform you and steal your customers. For maximum conversion rates, your website needs to receive more attention from online visitors and the only way to do that is by driving traffic to the website.

 

Increase your Conversion Rate with SEO

 

SEO drives more traffic to your website. It increases your website’s visibility online so that more customers can notice your products and services. The more customers are directed to your website; the more chances that they can be converted into leads and sales. They will get to know about services and products that are offered on the website. Once they love what’s on offer, they can be converted into customers. This means a website has to be engaging in order to see many visitors being converted into customers. Failure to do that might result into high bounce rates, and a waste of your time and energy.

 

SEO basically increases conversion rate by driving more traffic to the website. However, the website must have the supporting tools to further convert traffic into customers.

 

Conversion Rate Optimization;

 

Will or Won't I?

To Sell or Not to Sell!

Visitors want something engaging at their fingertips that will retain them. They also want to know that you are Human and want to know your products or services are quality.

 

To do this you can add;

  • Reviews – Collect and publish reviews on your website of happy customer, and promote your product reviews on popular websites.

 

  • Personal Information – Use the About Us page to share personal information and show yourself as human and knowledgeable about you Niche.

 

  • Offer a Money Back Guarantee – People want value for money, and the thought of being able to get their money back if not happy can help close out a sale.

 

  • Communicate Directly – Use Email or Social Media to find out why customers don’t buy and adjust your product or sales page to suit.

 

  • Call to Action – Make sure the site visitor knows what to do to close the sale by making your site easy to navigate.

 

  • After Sales Service  – Communicate with new customers to find out if improvements can be made, or offer additional products to add to the original purchase

 

Conversion rate optimization is a group of indispensable internet marketing tools that convert more traffic into everyday customers provided they are used efficiently. Your business may not be successful without these techniques.

 

Quality SEO will bring visitors to the website for maximum exposure of the website, whereas conversion rate optimization, as the name suggests, will be converting those visitors into loyal customers. That is basically How to Increase your Sales Conversion Rate for products and services.

 

Now you know How to Increase Conversion Rates, you may want to learn these techniques rather than pay someone else to do them. If you can see the value and returns on investment by teaching yourself then head here to find out more.

 

 

Written by

Father, Husband, Gardener and general slave to my family :). Loves to help people achieve great things. Currently an IT Manager, and Affiliate Marketer, with nearly 5 years online marketing experience.

2 Responses to “How to Increase Conversion Rates”

written by Catherine Holt On 27 June 2014 Reply

Great tips here Simon. A CTA is really important and so often overlooked by bloggers. It is amazing how much a “click here” or “read this” or “please comment” can make all the difference. Sometimes people just need to be told what to do and then they say “ok” :-)

written by Simon Robb On 27 June 2014 Reply

Thanks Catherine, at the end of the day it’s all about making it easy for the reader to sign-up and Take action.

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