How to do On-Page SEO

SEO is below the surface of a great Website

SEO is below the surface of a great Website

How to do On-Page SEO

On Page SEO (Search Engine Optimization) includes anything you can do from within your website to achieve higher placement in search engine results. The content of your page is a large factor; if the quality isn’t there, the traffic isn’t likely to grow to a significant enough volume to meet your needs. This is why it is important to know How to do On-Page SEO Effectively.

The use of good language, spelling, and grammar is a must; it’s also important that you provide a consistently high quality user experience. The overall quality of service that your blog or website provides, is the very essence of on page SEO.

 

On-Page SEO Tips

 

  • Choose a Website URL that relates to your subject matter or product
  • Use a Blog Post URL which instantly defines the content – this works best for social media sharing.
  • Begin each title with a relevant keyword.
  • Complete all fields such as; Title Tags, Header Tags,Alt Image Tags, Post Description
  • Use Semantic keywords in your post – Find relevant keywords and use them; don’t get carried away though.
  • Use your Main Title keywords within the first sentence, or as soon as possible thereafter – at least within the first paragraph.
  • Create outbound links to related content; and of course make sure that each site linked to is of high quality. The links help search engines to identify the specific content matter you offer.
  • Provide social media share buttons; research shows that when they’re present, there is a far higher chance that your content will be shared.
  • Use a SEO plugin (all in one SEO) to help with filling in the required fields
  • Google Authorship is a great way to improve your post rankings in Google, and is still not commonly used.

How to Improve On-Page SEO

Create Unique and Valuable Content

First of all, the written content, images, and any other media applied to your pages should be of high quality. Keep in mind that your content should demonstrate a value beyond simply hawking your brand as well. The information you offer must differ significantly from that of others writing on the same topic; if it doesn’t you have added nothing to the pot. Obviously, offering rich content creates a situation where your site readers are more likely to stick around and read on. Your aim should be for the majority of your blog or website visitors to feel that your content targeted their needs, and was also presented in an effective manner.

Is the Post URL Search Engine Friendly?

When it comes to solid SEO, it really doesn’t matter what you have offered up in terms of quality if your content can’t be linked to. Search engine algorithms are based upon back-links as well as quality. Bottom line is – if its not link friendly then you will have poor ranking and poor site traffic. With multimedia presentations becoming ever more common, be sure that any Web applications you use allow you to present content you can link to.

    • How to do On-Page SEO

      SEO = Building blocks for site rankings

 

Summary

Doing On-page SEO can seem daunting at first, but don’t worry if you get it wrong or forget a few things, as you can always go back and update your posts. Once you are comfortable with  your on page SEO you should move on to deal with off page SEO which I will talk about in my next Post.

To find out more on How to do On-Page SEO or other Content Marketing topics, you can sign up here for free.

Written by

Father, Husband, Gardener and general slave to my family :). Loves to help people achieve great things. Currently an IT Manager, and Affiliate Marketer, with nearly 5 years online marketing experience.

2 Responses to “How to do On-Page SEO”

written by Simon Robb On 14 June 2014 Reply

Hi Susan,

Great question, the intent of the ‘Can they link to it’ section was more about the URL and keyword choices that make it easy to create a link to it. A good post URL with the major Keyword in it, will attract more back-links because of it’s relevance to the subject. The heading could have been re-phrased to ‘Search engine friendly URL’.

I hope that has answered your question?

Thanks,
Simon

written by Catherine Holt On 17 June 2014 Reply

There is so much to learn in the world of SEO and when you think you know it all…..there is more! Great list of tips here Simon :-)

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