How to do Off-Page SEO
As per my previous article about How to do On-Page SEO, that refers to anything you can do from within your website to achieve higher search engine result placement. Learning How to do Off-Page SEO is its counterpart, and could be described as anything you can do from locations external to your site to enhance your SEO strategy and overall Page Ranking.
Here is a checklist of factors you can work through to improve your off page SEO
- Build quality back-links – this is doubtlessly the number one factor in off page SEO. Your goal should be to build natural, high quality links. Don’t worry too much about whether they are follow or nofollow, just build them. Sooner or later you will find opportunities to build more follow back-links – if your content is worthy.
- Write a blog – if you don’t already have one, what are you waiting for? Every website should have one.
- Promote through popular social media sites. There is so much competition nowadays no matter what your niche may be. You won’t get your share of traffic unless you are willing to promote your blog or website by consistently exposing it to social media. Remember that when engaging in social media, you are establishing a reputation. Participate with a team-player mentality, and avoid the temptation to take the easy route and just spam. You have to offer something other than links to your content. That’s your name out there…
- Social bookmarking. Along the same general lines as social media marketing, but with a slight difference. With these platforms, rather than simply allowing you to show your links, they will lead viewers looking for content like yours right to your blog or website. Examples are StumbleUpon, Scoopit, and Reddit.
- Post videos to YouTube. Get creative and make some quality, attention grabbing videos. Post them on YouTube, promote them via other social media outlets as well.
- Submit your site to search engines. If you wait for them to pick your blog up, it might be a long time coming. Cut to the chase and deliver your particulars right to their doorstep.
- Submit to directories, DMOZ is just one example. Such directories are just one more way to have your site exposed to more people; and of course it is going to be seen by a targeted set of viewers as well.
- Guest blogging. Offer guest posts to those with content similar to yours. This way you can expose your site to their following, while creating back-links as well.
- Offer an eBook, Web app, or something else of value for free via social media, and of course, those who take you up on it must come to your site in order to download.
- Pay per click ads. If you have tried all of the on and off page SEO tweaks you are willing to try, and are still not where you want to be in terms of traffic; then it may well be time to give things a kick-start… pay per click advertising is often a valid solution.
The above represents the basics for learning How to do Off-Page SEO. To have a solid Off-Page SEO strategy in place, your On-Page SEO practices need to be effectively executed and maintained as well. Once you have these both working well, your search engine rankings will dramatically improve, and help drive traffic to your site.