Search engine optimisation can be a bit confounding to new bloggers. However, with a few easy concepts, you will discover that SEO is not that hard to understand. Blog optimisation accomplishes two primary things. First, it makes your blog more accessible to search engines. And second, your target audience is more likely to find your blog when it is optimised. So what steps should you take?
What’s your Target?
What words or phrases will your target audience most likely type into a search engine to find your blog? The search terms they use are called keywords or key phrases. With free-flow writing, it might be tougher to discern what your blog post’s keywords are but if you have a primary theme, it is typically quite obvious.
Use several of the keyword tools available online to determine the best keywords and phrases to optimise your blog posts. These tools also help with related search terms you may not have considered too. Help people find your blog and use SEO keywords and phrases.
Create Different Article Titles in Relation to Title Tags
You can maximise your SEO effort for your blog by varying the article titles and title tag within the coding. Have you ever noticed that sometimes the main heading of a webpage or tab is different from the actual title of an article? This is because the title tag is different from the article. While having the same title for both the article and coded title tag does not negatively impact your blog, why not take advantage of this additional opportunity to optimise your blog? This offers more variations of keywords and phrases in your blog content which helps search engine results.
Add both External and Internal Links
If you want the search engines to index your blog, internal links that use effective keywords can increase your rank. Use internal links if you want your current blog post to refer to a previous one you created. External links lead to outside web pages. Using keywords in external links can do several things for you in terms of SEO. First, the external links help search engines find you more easily. And second, if the webmaster or blog owner of the other site views your trackback link, they are more than likely to link some of their content back to your blog. These incoming links add another layer of blog optimisation which can boost search engine results.
A variety of additional ways to optimise for SEO exists and can be utilised for your blog. Optimising your URL, meta tags and meta descriptions are examples. Of course, nothing beats having quality content that is fresh with a sprinkling of primary keywords and phrases.