Google+ v Facebook
Like many others, you probably go on to Google+ hoping that one day it’ll turn into something that it is currently not – at least to you. But if we look closer at many of its functions and additional settings and extensions, we can see that once we gain a clear picture of how to work this amazing social tool to our advantage, we are going to be rubbing shoulders with those who know how to maintain the edge in social media marketing. Some of them have begun to figure it out already.
Pay attention, as when Google+ really takes off, it’s going to be the hottest thing since sliced bread… actually hotter because sliced bread would do nothing in terms of helping you to promote your business, your blog, and your social media profile or brand – unless you ran a bakery and were giving the sliced bread away for free ;0)
They say that when it comes to innovative platforms in social media, it’s about getting in deep in the early days that will gain your brand or blog the advantage. So get in there and figure Google+ out before others do.
In trying to get a better look at Google+ and what it has to offer, it might be helpful to compare it to something more solidly familiar. So let’s look at Google+ v Facebook in terms of functionality and the ability to get your brand out there.
Here are some key points of comparison between Google+ and Facebook:
With Google+, due to the fact that it’s still in its early days, and everyone is trying to get a following together in somewhat of a hurry; the mindset is more open for people to follow those they might not follow on other social media platforms. On Facebook you still have to work hard to get people to follow you.
Google has integrated all of it’s services with Google+ –
What this means to you is that no matter what you are working on within your Google account, from where you are you can post to and interact with Google+. Facebook offers nothing like this.
High visibility through linking –
Google+ offers much more site link visibility in your profile than Facebook ever did. Additionally on this point, people go to Facebook primarily for personal reasons, not to view links. This is another point where Google+ comes out on top – it’s far more business oriented.
Control lists using your circles –
Knowingly you can accurately control who sees your posts. Each circle is given an appropriate degree of privacy; and therefore when you assign followers to the appropriate circle, more sensitive posts, as well as all posts will only be shown to those who should see them. You can’t do this with Facebook.
On Google+ you can video chat –
Yes, video chat conferencing. With Google+ Hangouts it’s easy to round up a chat with similar minded people, you can’t beat that; and it’s free. What a great way to promote your brand – by letting your customers see you live! You can even record the Hangout sessions for playback from your profile page. Facebook can’t offer you this.
Security Concerns –
Who do we feel better leaving in charge of our personal information? How many times has Facebook security been violated? How often do things like that happen with Google? That’s right, when it comes to keeping private matters private and security matters secure, Google is the clear winner.
The above comparison points to help clarify the Google+ v Facebook discussion constitute the shortlist. There is so much more available to those that bother to learn and get in deep. If you haven’t yet opened your mind to exploring the wide array of benefits available to you and your blog, brand, or business through Google+, it’s time to get on board the train… you certainly can’t board it too early… don’t let it miss your stop in these most advantageous early days.