Category : Traffic

Spaghetti Back-link Map

Why having a Linking Strategy is important

Why having a Linking Strategy is important

A Linking Strategy is: How you would like your website to handle external and internal links?  There are plenty ways your site can show value to search engines when it comes to back-links.

Back-links are recommendations or acknowledgements from other sites. The search engines are trying to determine why someone wants to visit your site. The best way for them to do this is to look at what other types of sites are linking to yours.

Getting back-links from sites similar to your own is important, as Search engines are getting smarter at identifying good and bad back-links, and will demote your site if you have links from sites that are not relevant or topical, and may have been  created with the intent to simply boost your rankings. This is where Quality is better than Quantity!!

All these Quality votes will validate your cause for top search engine positioning. The more quality / relevant back-links you have pointing back at you the better this is going to be.

There are 3 types of links that should concern you:

Internal links

Internal Links are hyperlinks that target the same domains as the source link. Basically they connect the pages of your website. These links are of an utmost importance to increase relevancy of your pages.

These types of links are useful for three reasons;

  • they allow users to navigate your website
  • they establish information hierarchy for you website
  • they spread ranking power around your website.

Inbound links

Inbound Links are links pointing to your website from other sites. The relevancy of your website is given by the inbound links that affect the ranking of your website in search engines. My advice is when building inbound links, try finding web pages with content that is relevant and interesting. Using niche keywords in the anchor text of the link is important, too.

Outbound links

Outbound Links point from your website to other websites. Except Google, nobody knows how these work, although there are many opinions concerning outbound links. The thing is users expect to find references to trusted resources when visiting your site. So it is important to have an inbound and outbound mixture of links which point to high quality Internet resources that exist. Never agree to place links to low quality web pages and don’t put more than three outbound links per page.

Link building strategies that work can take time and trial and error. For improving your linking strategies you can use:

–      links from blogs

–      web directories

–      article directories

–      press releases

–      Social Media

–      Comments on other Blogs / Forums

Back-link Checker Tools

It is important to also protect yourself from bad Back-links and this can be done using a back-link checker tool made up of a series of tests helping you to determine how many back-links are pointing to the website or URL you entered.

There are many free back-link checkers online; the best is the new Links checker in the Google Webmaster tools.

If you are interested to more about Why having a Linking Strategy is important, then take a look at this quality Content Marketing course and learn how to get ahead of your competition.

Keyword Research Tools are essential

Keyword Research will give your Blog a Boost

Keyword Research will give your Blog a Boost

 

Everyone owning a site or a blog should know about and practice Keyword Research, it is vital in getting ranked on search engines. Long tail keywords can also greatly help a site’s ranking and in this article we will further explain about both.

 

Keyword Research will give your Blog a Boost because it is a process that involves finding popular keywords to write articles on. This means finding out which keywords people look for most in search engines. Knowing what people type into search engines will help you know what content to add to your website in order to provide people with the information they are looking for and it also helps you target your ideal visitors.

Doing keyword research will help you connect to people who are specifically looking for the information you provide on your site. This means that keyword research is a great way to get lots of targeted, high quality traffic that will eventually lead to sales.

This process will also help you know how to rank for multiple keywords on the same topic. This is very important as it increases your credibility, both on the eyes of the visitors as well as the search engines.

Keyword Research Tools

Their are many Keyword Research tools available to assist with your research, some of the best ones are free and supplied by the Search engines. This means you get access to the database of searches for the Search engines, and the volumes of searches either worldwide or country specific.

Examples are;

  • Google Adwords – Keyword Planner – Free signup
  • Bing keyword Research – Free signup
  • SEOTools – free online search tool

Their are many others that can be found online. They are generally quite simple to use and also have How-To videos to help if needed.

 

Long tail keywords

Long Tail Keywords are another way to get traffic to your site, and are basically Keyword Phrases, or longer keywords that are more specific. A long tail keyword would be, for example:

“how to cook chicken for a girlfriend who is tired of eating chicken”

Instead of a shorter keyword such as “how to cook chicken”. Long tail keywords will help you get even more specific traffic to your site and the visitors you get through long tail keywords are of much higher quality.

Long tail keyword will help you get more targeted traffic as they have intention and they help you focus on what it is that you provide on your site in connection to what people are looking for. For example, let’s take the keyword “summer dress”. People who type this keyword could be looking for various different things; they might be looking for pictures of summer dresses, for example. On the other hand, a long tail keyword such as “where is the best place to buy a short summer dress for a beach party” is much more targeted, and will get you the specific type of traffic you need.

It is true that long tail keywords have low searches, but on the bright side keep in mind that competition for long tail keywords is also very low, so using long tail keywords will help you rank higher, and will also ensure that all the traffic you get through them is of high quality.

One of the easiest ways of finding long tail keywords is by using the alphabet soup technique. This involves typing in a keyword on a search engine, such as “summer dress” and then writing down the letters of the alphabet one by one. So, for example, you would write “summer dress a” and look at the suggestions the search engine gives you so that you are able to work out which long tail keywords people usually look for that might be relevant to your site. Typing “summer dress a”, for example, brings up the suggestion “summer dress and jacket”; “summer dress b” brings up “summer dress brands” which might be relevant to someone who sells summer dresses, and so on.

Keyword research will give you Blog a Boost, and is essential to get a quality ranking and targeted, high quality traffic to your site, and  once you know about them they are also easy to use to your advantage and increase visitors to your website.

If you would like to boost you Blog traffic but don’t know how, then take action and sign up to this amazing Blogging course for just $1 and fast track your online success.

Please leave feedback and questions

Kepp your Site happy with a High Page Rank

How to do Off-Page SEO

How to do Off-Page SEO

 

As per my previous article about How to do  On-Page SEO, that refers to anything you can do from within your website to achieve higher search engine result placement. Learning How to do Off-Page SEO is its counterpart, and could be described as anything you can do from locations external to your site to enhance your SEO strategy and overall Page Ranking.

Here is a checklist of factors you can work through to improve your off page SEO

 

  • Build quality back-links – this is doubtlessly the number one factor in off page SEO. Your goal should be to build natural, high quality links. Don’t worry too much about whether they are follow or nofollow, just build them. Sooner or later you will find opportunities to build more follow back-links – if your content is  worthy.
  • Write a blog – if you don’t already have one, what are you waiting for? Every website should have one.
  • Promote through popular social media sites. There is so much competition nowadays no matter what your niche may be. You won’t get your share of traffic unless you are willing to promote your blog or website by consistently exposing it to social media. Remember that when engaging in social media, you are establishing a reputation. Participate with a team-player mentality, and avoid the temptation to take the easy route and just spam. You have to offer something other than links to your content. That’s your name out there…
  • Social bookmarking. Along the same general lines as social media marketing, but with a slight difference. With these platforms, rather than simply allowing you to show your links, they will lead viewers looking for content like yours right to your blog or website. Examples are StumbleUpon, Scoopit, and Reddit.
  • Post videos to YouTube. Get creative and make some quality, attention grabbing videos. Post them on YouTube, promote them via other social media outlets as well.
  • Submit your site to search engines. If you wait for them to pick your blog up, it might be a long time coming. Cut to the chase and deliver your particulars right to their doorstep.
  • Submit to directories, DMOZ is just one example. Such directories are just one more way to have your site exposed to more people; and of course it is going to be seen by a targeted set of viewers as well.
  • Guest blogging. Offer guest posts to those with content similar to yours. This way you can expose your site to their following, while creating back-links as well.
  • Offer an eBook, Web app, or something else of value for free via social media, and of course, those who take you up on it must come to your site in order to download.
  • Pay per click ads. If you have tried all of the on and off page SEO tweaks you are willing to try, and are still not where you want to be in terms of traffic; then it may well be time to give things a kick-start… pay per click advertising is often a valid solution.

 Summary

The above represents the basics for learning How to do Off-Page SEO. To have a solid Off-Page SEO strategy in place, your On-Page SEO practices need to be effectively executed and maintained as well. Once you have these both working well, your search engine rankings will dramatically improve, and help drive traffic to your site.

Google+ the next big Social Media tool

Google+ v Facebook

Google+ v Facebook

Like many others, you probably go on to Google+ hoping that one day it’ll turn into something that it is currently not – at least to you. But if we look closer at many of its functions and additional settings and extensions, we can see that once we gain a clear picture of how to work this amazing social tool to our advantage, we are going to be rubbing shoulders with those who know how to maintain the edge in social media marketing. Some of them have begun to figure it out already.

Pay attention, as when Google+ really takes off, it’s going to be the hottest thing since sliced bread… actually hotter because sliced bread would do nothing in terms of helping you to promote your business, your blog, and your social media profile or brand – unless you ran a bakery and were giving the sliced bread away for free ;0)

They say that when it comes to innovative platforms in social media, it’s about getting in deep in the early days that will gain your brand or blog the advantage. So get in there and figure Google+ out before others do.

In trying to get a better look at Google+ and what it has to offer, it might be helpful to compare it to something more solidly familiar. So let’s look at Google+ v Facebook in terms of functionality and the ability to get your brand out there.

 

Here are some key points of comparison between Google+ and Facebook:

 

With Google+, due to the fact that it’s still in its early days, and everyone is trying to get a following together in somewhat of a hurry; the mindset is more open for people to follow those they might not follow on other social media platforms. On Facebook you still have to work hard to get people to follow you.

 

Google has integrated all of it’s services with Google+ –

What this means to you is that no matter what you are working on within your Google account, from where you are you can post to and interact with Google+. Facebook offers nothing like this.

 

High visibility through linking – 

Google+ offers much more site link visibility in your profile than Facebook ever did. Additionally on this point, people go to Facebook primarily for personal reasons, not to view links. This is another point where Google+ comes out on top – it’s far more business oriented.

 

Control lists using your circles – 

Knowingly you can accurately control who sees your posts. Each circle is given an appropriate degree of privacy; and therefore when you assign followers to the appropriate circle, more sensitive posts, as well as all posts will only be shown to those who should see them. You can’t do this with Facebook.

 

On Google+ you can video chat  –

Yes, video chat conferencing. With Google+ Hangouts it’s easy to round up a chat with similar minded people, you can’t beat that; and it’s free. What a great way to promote your brand – by letting your customers see you live! You can even record the Hangout sessions for playback from your profile page. Facebook can’t offer you this.

 

Security Concerns –

Who do we feel better leaving in charge of our personal information? How many times has Facebook security been violated? How often do things like that happen with Google? That’s right, when it comes to keeping private matters private and security matters secure, Google is the clear winner.

 

The above comparison points to help clarify the Google+ v Facebook discussion constitute the shortlist. There is so much more available to those that bother to learn and get in deep. If you haven’t yet opened your mind to exploring the wide array of benefits available to you and your blog, brand, or business through Google+, it’s time to get on board the train… you certainly can’t board it too early… don’t let it miss your stop in these most advantageous early days.

  • Let INXS – KICK start your Blog Traffic
  • Let INXS – KICK start your Blog Traffic

Let INXS – KICK start your Blog Traffic

Let INXS – KICK start your Blog

As you may have seen in the Australian Media, INXS have recently been boosted to the top of the Music Charts in Australia due to both a mass marketing campaign for the recent TV drama based on the story of the rise of INXS, and the music shops that are playing the amazing KICK album that sold out Wembley Stadium in July 1991.

INXS are a Perth band who due to a lot of hard work and media attention broke into the American and European music screen in the late 1980’s with their album KICK. I was one of the lucky Teenagers that got to see them live at the Nottingham Concert Hall in the UK before the Album really took off.

In the 1990’s Social Media was unheard of, and the only way to break into the music industry was to draw attention to yourself either via the newspapers, radio, or TV, and also have some great music and public appeal. Michael Hutchence helped this along by dating famous celebrities such as; Helena Christensen (Supermodel), Kylie Minogue (who was famous at the time for her lead role in the hugely popular Aussie Drama ‘Neighbours’), and Paula Yates (UK TV celebrity and ex-wife of Sir Bob Geldof).

These public relationships Let INXS Kick start their world music domination, and threw the band into the spotlight in the UK and USA, and created the attention the band needed to get their music heard outside of Australia. So why not Let INXS – KICK start your Blog?

How to create Blog Traffic

INXS haven’t been this famous since the lead singer Michael Hutchence died, and young people are discovering their great music for the first time now thanks to both traditional media channels and Social Media, and writing about current trends and media topics will grab the attention of those searching to find more, and is a great lesson on How to create Blog Traffic.

Today INXS have a presence on the leading Social Media applications; Facebook and Twitter, and probably others. This has helped them to stay in the spotlight and created hundreds of threads and comments regarding the actors, story-line, and reality in the recent TV drama. It has also hugely increased their following, which has since driven their KICK album to the top of the Australian charts again.

One way you can kick start you Blog Traffic from the recent attention, is to right relevant articles, which can either be controversial, or informative about the band. You may then want to add a product from the Amazon store (INXS – KICK Album), or other memorabilia.

Writing Reviews

Writing reviews of the show, or of their Albums / Concerts / Band Members, is another great way to draw traffic to your Blog.

Be careful to make it relevant to you Blog topic though, as INXS and cookbooks may not work well together, and Google will not see the relevance. However a Music Blog, or Fan club Blog may be more relevant as long as you can tie it back into your recent post. There are always ways to make it relevant to a cooking Blog, such as researching what food the band like best, or a Cake iced like one of the Albums! By doing this you can Let INXS KICK start you Blog Traffic.

Keeping an eye on the latest popular current affairs or social media trending topics, means you can expose your Blog to a new audience.

 

 

  • Social Media for Businesses

Social Media for Businesses

Social Media for Businesses

Social media has emerged as a boost for a huge variety of online users, from those people with niche blogs to major businesses like Red Bull, or Coca Cola. Apart from making a website, and starting a Blog, using Social Media for Businesses is so important in today’s world.

Strategically designed online marketing programs provide a great help in achieving business goals. Social media marketing allows responses to be received in real-time, which doesn’t only speed up your sales activity, but also helps to improve your products by being able to utilize the feedback (good and bad). Gone are the days of going door to door for marketing. It’s time to get smarter and explore the limitless rewards that the digital world can offer to develop your business efficiently.

When we want to engage the customer, you need to utilize social networking websites and tools. Social media started a revolution and is a perfect place to communicate globally.

Social Media Sites

Signing up to various social media sites like; Facebook, Twitter, Google plus, Youtube, and Pinterest, plays a considerable role in creating a change in your marketing strategy. In addition to making pages and posting advertisements on Facebook and Twitter, uploading videos of products on YouTube is recommended for increasing your audience as search engines show preference to videos and Pictures. Sending personal or business emails with cheesy, short and descriptive subject lines, entices the existing marketing list to a lesser extent than by using Social Media to interact in real-time.

Starting up with your own blog and providing the audience with unique and quality content act as a milestone in business development. These blogs can be well promoted on social media to build a rapport with the customer and keeps them updated with new products and services. Every time you update your Blog, send out a notification using your Social Media accounts, and use Google tools to track the response. I often use the Google URL shortening tool to help to keep the messages short; http://goo.gl

Customer engagement can be achieved by updating your blog frequently and consistently with knowledgeable and interesting information. Provide new and existing customers with the best information about your services and be prompt in replying to their questions. Access all the social media accounts frequently so as to avoid missing out any useful query and maintain harmony with customer.

Social Media saves Money

When it comes to overall expenditure in online promotion of business, it’s not a large expense. Due to the abundance of competition for online campaigning, posting advertisements on social media is quite pocket friendly, and ensures you are interacting effectively with the customer throughout.

Using Social Media to Promote your Business takes time, and to make a considerable number of online followers requires patience, so keep utilizing your knowledge to update your blog and promoting it on social media. You shouldn’t give up as the beginning is always the hardest. If you are still unsure, read this article on ‘Why Small Business need a Blog’.

To put in a nutshell, social media is a blessing in this digital world, utilize it the best you can, and keep learning and following the latest social media tools and trends to help you to keep climbing the stairs of success in your business.

What is the most successful marketing technique you’ve used outside of Social Media?