Category : Strategy

Monetizing your Blog

Ideas to Make Money from your Blog

Ideas to Make Money from your Blog

When you start to build up a group of loyal followers to your Blog, and you are thinking of making it a second income or even your business, it is a great ideas to start by promoting products similar to your Blog topic, and use these Ideas to Make Money from your Blog. In this article we will take a look at the most popular ones which are also, probably, the most lucrative ones and which can help make a blog successful money-wise. Following are the top ways to monetize your blog.

 

Using Adsense and other ads

 

AdSense is a service provided by Google which allows you to place ads on your blog. This is an easy way which can help you monetize your blog. You just place the ads on the blog and earn a revenue each time somebody clicks the ad on your page. No sales are involved and it also involves no effort on your part; you earn a small amount every time one of the visitors of your blog clicks on an ad – the visitor does not even have to buy anything.

 

Instead of using Adsense, one can also accept ads directly from other sites and earn a monthly income for promoting the other sites on the blog. Another option would also be to use the ad to promote an affiliate offer for a commission.

 

Add a Shopping Cart

 

Adding a shopping cart to your blog can help you make money by making it easy for people to buy directly from your site. This is a great option for those who have products to sell. Adding a shopping cart to your own blog will simplify the process of selling to your blog’s visitors. Those who sell their own products or who would be interested in selling other people’s products through their blog should definitely consider this option as a way to make money out of their blog.

 

 

 

 

 

 

 

 

Affiliate products

 

Affiliate networks such as Clickbank contain a wide range of affiliate products which one can promote for a commission. Clickbank is a hub for vendors, retailers and affiliate marketers.  Once you join the network, you can promote products that are sold on Clickbank on your blog, and earn a profit for each sale that is made through your blog.

 

This is a great option for those who would be interested in selling but do not have their own products to sell. The most popular products on Clickbank are “how to” ebooks, courses and programs and the advantage is that they cover almost every niche you can think of, so it would be easy to find something that relates to your blog.

 

Email Marketing

 

Finally, Email Marketing. This is one of the easiest ways to make money through your blog. Having an email list will help you in many ways: for example, it will increase the visits to your blog and can also greatly increase your sales.

Email marketing involves collecting email sign ups through a landing page or a webform on your blog so that you can then send your subscribers daily/weekly/monthly emails with information, offers, articles, updates etc…

If done right, a subscriber can be turned into a customer over and over again, leading to a huge increase of potential revenue.

 

These are the four most common and an easy yet effective Ideas to Make Money from your Blog.

Keeping your blog updated and interesting is, of course a must to ensure its success, and an interesting Blog paired up with one or more of the above will ensure a lucrative income. However be aware that these still take time to setup and are not an overnight solution.

Feel free to contact me or leave a comment if you would like more detailed information on the above ideas..

Spaghetti Back-link Map

Why having a Linking Strategy is important

Why having a Linking Strategy is important

A Linking Strategy is: How you would like your website to handle external and internal links?  There are plenty ways your site can show value to search engines when it comes to back-links.

Back-links are recommendations or acknowledgements from other sites. The search engines are trying to determine why someone wants to visit your site. The best way for them to do this is to look at what other types of sites are linking to yours.

Getting back-links from sites similar to your own is important, as Search engines are getting smarter at identifying good and bad back-links, and will demote your site if you have links from sites that are not relevant or topical, and may have been  created with the intent to simply boost your rankings. This is where Quality is better than Quantity!!

All these Quality votes will validate your cause for top search engine positioning. The more quality / relevant back-links you have pointing back at you the better this is going to be.

There are 3 types of links that should concern you:

Internal links

Internal Links are hyperlinks that target the same domains as the source link. Basically they connect the pages of your website. These links are of an utmost importance to increase relevancy of your pages.

These types of links are useful for three reasons;

  • they allow users to navigate your website
  • they establish information hierarchy for you website
  • they spread ranking power around your website.

Inbound links

Inbound Links are links pointing to your website from other sites. The relevancy of your website is given by the inbound links that affect the ranking of your website in search engines. My advice is when building inbound links, try finding web pages with content that is relevant and interesting. Using niche keywords in the anchor text of the link is important, too.

Outbound links

Outbound Links point from your website to other websites. Except Google, nobody knows how these work, although there are many opinions concerning outbound links. The thing is users expect to find references to trusted resources when visiting your site. So it is important to have an inbound and outbound mixture of links which point to high quality Internet resources that exist. Never agree to place links to low quality web pages and don’t put more than three outbound links per page.

Link building strategies that work can take time and trial and error. For improving your linking strategies you can use:

–      links from blogs

–      web directories

–      article directories

–      press releases

–      Social Media

–      Comments on other Blogs / Forums

Back-link Checker Tools

It is important to also protect yourself from bad Back-links and this can be done using a back-link checker tool made up of a series of tests helping you to determine how many back-links are pointing to the website or URL you entered.

There are many free back-link checkers online; the best is the new Links checker in the Google Webmaster tools.

If you are interested to more about Why having a Linking Strategy is important, then take a look at this quality Content Marketing course and learn how to get ahead of your competition.

The customer conversion challenge

How to Increase Conversion Rates

How to Increase Conversion Rates

 

As an Affiliate Marketer and Blogger, it is really important for me to be able to rank highly in the Search Engines, and also have a High conversion rate of my affiliate products. I do this with skills such as; SEO, Quality Content, and Conversion Rate Optimization.

 

With the ever increasing number of customers on the internet looking for products and services sold by many stores, it is important to know How to Increase Conversion Rates for your products and services. Search Engine Optimization, is one technique that if not done, you might see your competitors outperform you and steal your customers. For maximum conversion rates, your website needs to receive more attention from online visitors and the only way to do that is by driving traffic to the website.

 

Increase your Conversion Rate with SEO

 

SEO drives more traffic to your website. It increases your website’s visibility online so that more customers can notice your products and services. The more customers are directed to your website; the more chances that they can be converted into leads and sales. They will get to know about services and products that are offered on the website. Once they love what’s on offer, they can be converted into customers. This means a website has to be engaging in order to see many visitors being converted into customers. Failure to do that might result into high bounce rates, and a waste of your time and energy.

 

SEO basically increases conversion rate by driving more traffic to the website. However, the website must have the supporting tools to further convert traffic into customers.

 

Conversion Rate Optimization;

 

Visitors want something engaging at their fingertips that will retain them. They also want to know that you are Human and want to know your products or services are quality.

 

To do this you can add;

  • Reviews – Collect and publish reviews on your website of happy customer, and promote your product reviews on popular websites.

 

  • Personal Information – Use the About Us page to share personal information and show yourself as human and knowledgeable about you Niche.

 

  • Offer a Money Back Guarantee – People want value for money, and the thought of being able to get their money back if not happy can help close out a sale.

 

  • Communicate Directly – Use Email or Social Media to find out why customers don’t buy and adjust your product or sales page to suit.

 

  • Call to Action – Make sure the site visitor knows what to do to close the sale by making your site easy to navigate.

 

  • After Sales Service  – Communicate with new customers to find out if improvements can be made, or offer additional products to add to the original purchase

 

Conversion rate optimization is a group of indispensable internet marketing tools that convert more traffic into everyday customers provided they are used efficiently. Your business may not be successful without these techniques.

 

Quality SEO will bring visitors to the website for maximum exposure of the website, whereas conversion rate optimization, as the name suggests, will be converting those visitors into loyal customers. That is basically How to Increase your Sales Conversion Rate for products and services.

 

Now you know How to Increase Conversion Rates, you may want to learn these techniques rather than pay someone else to do them. If you can see the value and returns on investment by teaching yourself then head here to find out more.

 

 

Kepp your Site happy with a High Page Rank

How to do Off-Page SEO

How to do Off-Page SEO

 

As per my previous article about How to do  On-Page SEO, that refers to anything you can do from within your website to achieve higher search engine result placement. Learning How to do Off-Page SEO is its counterpart, and could be described as anything you can do from locations external to your site to enhance your SEO strategy and overall Page Ranking.

Here is a checklist of factors you can work through to improve your off page SEO

 

  • Build quality back-links – this is doubtlessly the number one factor in off page SEO. Your goal should be to build natural, high quality links. Don’t worry too much about whether they are follow or nofollow, just build them. Sooner or later you will find opportunities to build more follow back-links – if your content is  worthy.
  • Write a blog – if you don’t already have one, what are you waiting for? Every website should have one.
  • Promote through popular social media sites. There is so much competition nowadays no matter what your niche may be. You won’t get your share of traffic unless you are willing to promote your blog or website by consistently exposing it to social media. Remember that when engaging in social media, you are establishing a reputation. Participate with a team-player mentality, and avoid the temptation to take the easy route and just spam. You have to offer something other than links to your content. That’s your name out there…
  • Social bookmarking. Along the same general lines as social media marketing, but with a slight difference. With these platforms, rather than simply allowing you to show your links, they will lead viewers looking for content like yours right to your blog or website. Examples are StumbleUpon, Scoopit, and Reddit.
  • Post videos to YouTube. Get creative and make some quality, attention grabbing videos. Post them on YouTube, promote them via other social media outlets as well.
  • Submit your site to search engines. If you wait for them to pick your blog up, it might be a long time coming. Cut to the chase and deliver your particulars right to their doorstep.
  • Submit to directories, DMOZ is just one example. Such directories are just one more way to have your site exposed to more people; and of course it is going to be seen by a targeted set of viewers as well.
  • Guest blogging. Offer guest posts to those with content similar to yours. This way you can expose your site to their following, while creating back-links as well.
  • Offer an eBook, Web app, or something else of value for free via social media, and of course, those who take you up on it must come to your site in order to download.
  • Pay per click ads. If you have tried all of the on and off page SEO tweaks you are willing to try, and are still not where you want to be in terms of traffic; then it may well be time to give things a kick-start… pay per click advertising is often a valid solution.

 Summary

The above represents the basics for learning How to do Off-Page SEO. To have a solid Off-Page SEO strategy in place, your On-Page SEO practices need to be effectively executed and maintained as well. Once you have these both working well, your search engine rankings will dramatically improve, and help drive traffic to your site.

How to do On-Page SEO

How to do On-Page SEO

How to do On-Page SEO

On Page SEO (Search Engine Optimization) includes anything you can do from within your website to achieve higher placement in search engine results. The content of your page is a large factor; if the quality isn’t there, the traffic isn’t likely to grow to a significant enough volume to meet your needs. This is why it is important to know How to do On-Page SEO Effectively.

The use of good language, spelling, and grammar is a must; it’s also important that you provide a consistently high quality user experience. The overall quality of service that your blog or website provides, is the very essence of on page SEO.

 

On-Page SEO Tips

 

  • Choose a Website URL that relates to your subject matter or product
  • Use a Blog Post URL which instantly defines the content – this works best for social media sharing.
  • Begin each title with a relevant keyword.
  • Complete all fields such as; Title Tags, Header Tags,Alt Image Tags, Post Description
  • Use Semantic keywords in your post – Find relevant keywords and use them; don’t get carried away though.
  • Use your Main Title keywords within the first sentence, or as soon as possible thereafter – at least within the first paragraph.
  • Create outbound links to related content; and of course make sure that each site linked to is of high quality. The links help search engines to identify the specific content matter you offer.
  • Provide social media share buttons; research shows that when they’re present, there is a far higher chance that your content will be shared.
  • Use a SEO plugin (all in one SEO) to help with filling in the required fields
  • Google Authorship is a great way to improve your post rankings in Google, and is still not commonly used.

How to Improve On-Page SEO

Create Unique and Valuable Content

First of all, the written content, images, and any other media applied to your pages should be of high quality. Keep in mind that your content should demonstrate a value beyond simply hawking your brand as well. The information you offer must differ significantly from that of others writing on the same topic; if it doesn’t you have added nothing to the pot. Obviously, offering rich content creates a situation where your site readers are more likely to stick around and read on. Your aim should be for the majority of your blog or website visitors to feel that your content targeted their needs, and was also presented in an effective manner.

Is the Post URL Search Engine Friendly?

When it comes to solid SEO, it really doesn’t matter what you have offered up in terms of quality if your content can’t be linked to. Search engine algorithms are based upon back-links as well as quality. Bottom line is – if its not link friendly then you will have poor ranking and poor site traffic. With multimedia presentations becoming ever more common, be sure that any Web applications you use allow you to present content you can link to.

 

Summary

Doing On-page SEO can seem daunting at first, but don’t worry if you get it wrong or forget a few things, as you can always go back and update your posts. Once you are comfortable with  your on page SEO you should move on to deal with off page SEO which I will talk about in my next Post.

To find out more on How to do On-Page SEO or other Content Marketing topics, you can sign up here for free.

Does Money Grow on Trees?

Can Blogging Bring You Financial Freedom?

Can Blogging Bring You Financial Freedom?

Whether or not you are currently a blogger and have a day job, do you feel passionate about it? Do you yearn for something better? You probably crave financial freedom – we all do. Or perhaps you only want to make some additional income. What about making money through blogging? It probably hasn’t evaded your awareness that there are some bloggers out there doing this. But how do they? Can you make it happen too?

Develop a Business Strategy

The simple fact is that if you are just writing, you aren’t going to get much in terms of financial payout. But if you create a logical business strategy using your blog as the nucleus, well that’s another matter entirely. Most people would love to stay home and work on monetizing their blog, that is if they knew how to make it work.

Some believe that if they simply write blog posts that once they have accumulated a decent amount of content, their advertising revenues will pay off significantly. While it’s true that as content accumulates advertising revenue does also, you really can’t expect to make a living from that alone.

Your next thought may be to ask ‘so what can I do to create significant blog revenue’? And the answer is that it’s all up to you. How much creativity are you willing to put into your plan? The sky’s the limit. But don’t move too fast; think each step out in full. Once you get started it’s messy to backtrack.

Steps to Monetizing your Blog

 

The first and most important Step to monetizing your Blog is by having a blog that is as easy to monetize as possible, by choosing the right topic matter for your blog. This obviously means that if you have already chosen a blog topic and the audience isn’t there; or if your blog doesn’t have content relative to the business you wish to associate with it, you will need to change it to have a shot at success.

Do your research and find out what people are reading. Choose a topic that you can add originality and quality to; making money online is the result of having a professional quality blog.

With the above facts in mind, here are some ideas to help you create a strategy to blogging in order to create financial freedom:

  • Develop effective writing skills and work on presenting top notch content.
  • Set up a Google AdSense or other advertising account and post relevant ads.
  • Set up an online business. Write interesting posts relative to your products to draw readers there.
  • Get involved in affiliate sales. Find products relative to your content and put links in each post. But if you do this, don’t hide the fact that you are an affiliate as it will work against you.
  • Work on creating solid blog traffic. This is something we all aim to do, but once you get into figures over the 10,000 mark you can begin selling advertising spots.
  • Create a product that sells and market it through your blog. An example could be an eBook. I use this as an example because it’s something anyone could do. If not an eBook, perhaps you could develop a web app or perform a service and charge a fee for it. Guest blogging is another idea.

The above are steps you would take toward building a professional blog and will answer the question “Can Blogging bring you financial freedom?“. There are no limits as to the heights you can take your blog to when you commit yourself to success.

You can learn how to complete the steps above in the Learn How to Blog online course.

Keeping Up with Blogging Trends

Keeping up with Blogging Trends

Why Should You Keep up with Blogging Trends?

Keeping up with Blogging trends = The most popular approaches taken to working with; blog content, SEO strategy, and software applications in order to gain a larger following.

In recent years Google has made sweeping changes in algorithms used to determine blog index placement. The updates are ongoing and will always continue to be, and along with the regular Google updates, bloggers are becoming ever wiser. As techniques regarding how to increase your blog audience become more popular, the strategies become further refined.

The above embodies in a nutshell why you should keep up with blogging trends. They are innovative, effective, and are developed by those in the know. There is no other way to effectively monetize your blog than through visitors, so it’s a given that you need to participate.

Here are a few current blogging trends:

Fresh and unique content:

Google has all but eliminated spam content sites. Solid content should now be your number one priority. Make a point to stand out from the rest.

Quality images:

With sites such as Pinterest and Instagram gaining in popularity, it’s a good idea to provide quality images along with informative text.

Follow top ranking blogs:

These are the ones who have been there and done the legwork. Read their content to glean valuable knowledge and insight – pay attention to what they do. Leave good quality interactive comments, and link to related content.

Join social networking groups:

You will find groups and individuals relative to your content within social media communities, such as; Facebook, Google+, LinkedIn, Twitter, Pinterest, StumbleUpon and others. Each contact established in this way will have their own followers who are subsequently exposed to your posts.

Stay on top:

Once you have found the best ranking SEO blogs to follow, follow them in earnest. Like others you may feel that some of their posts go over your head, but work with what you can. They are the gurus, so it would benefit you to read and stay informed.

Optimize for mobile devices:

Mobile technology is predicted to become one of the bigger boons in Web and social media technology. Ensure that your site is ready to ride the wave to success.

Enrol in a training course or find a mentor:

Look around online and off. There are many knowledgeable people within this area that would love to provide their knowledge for free or a fee. Or you can converse with people you know who may have blogging trend expertise. See if you can ‘pick their brains’; or you can run ideas by them to gain insight.

A training course that will provide you all the above information for Keeping up with Blogging Trends, and is also a great place to start for newbies. For a small monthly cost it will have you leaping ahead of the competition in no time. Try Learn How to Blog now for $1 and get access to 12 months worth of training that is being constantly updated with the latest trends.

Social Media Networking Services

What are Social Media Networking Services?

What  are Social Media Networking Services?

One of the biggest changes in the world of business is the way we interact with our potential customers, thanks to social media networking services. In the old days if we want to promote our services, company or product we would have to take out newspaper advertisements, television advertisements or radio commercials but now with the introduction of social media networking services including Facebook, Twitter and MySpace, business owners and marketing professionals are able to communicate their message to a much wider audience in shorter space of time.

Social networking sites

These sites include; Facebook, Twitter, MySpace, Google+,  and Tumblr, are not just online fun social networking sites for people who want to make friends and share their news, social networking sites are an important part of an online marketing strategy.

One of the biggest users of social networking sites are record companies. Record companies like to use the likes of Facebook and Twitter to promote their artists, let the fans know about new albums coming out and new tours, knowing that by using social networking sites such as Facebook will reduce their marketing costs and allow them to get the message out straight away.

When a record company decides they are going to add on new dates for a tour, the first thing they do is to announce it on Twitter and Facebook. This allows the record companies to save a fortune on advertising and it allows them to get the news out straight away, which means within hours of announcing a new date to a tour that tour date could be sold out.

For a business of any size the two best social networking sites to use at the moment are Facebook and Twitter. These two sites allow a business owner to reach out to their potential customers, reaching out to millions of potential customers who could buy your product and service, and best of all you can run a successful marketing campaign for free.

By using Social Media for Businesses you can develop your brand, you can communicate with your potential customer, giving them a personal experience with your company. Twitter allows you to have a quick response with your potential customer, allowing you to gain a following and speak to your customers and encourage them to buy your products or services.

Why use Social Media Networking sites?

They are a great way to drive traffic to your blog or website;

  • they allow you to let people know about a new article, product review or news you want to share with the world.
  • Every time you post on a social network, you are leaving a footprint, gaining a link to your site but more importantly, you are letting people know about your blog or website.

There are many tools out there that allow you to use social networks in a simple way.

Instead of you posting articles on your site and then going to different social networking sites to let people know about your new article, you can simply buy an extension which will take this time consuming job away and instead post details about every single new article you put on your site.

If you are looking to communicate with your potential customers or to gain traffic to your blog or website then using social networking sites is the answer.

If you want to learn more about using these sites to promote your business and drive traffic to your Blog or website, then join the Learn How to Blog team now and get started on changing your future.