Category : Social Media

The customer conversion challenge

How to Increase Conversion Rates

How to Increase Conversion Rates

 

As an Affiliate Marketer and Blogger, it is really important for me to be able to rank highly in the Search Engines, and also have a High conversion rate of my affiliate products. I do this with skills such as; SEO, Quality Content, and Conversion Rate Optimization.

 

With the ever increasing number of customers on the internet looking for products and services sold by many stores, it is important to know How to Increase Conversion Rates for your products and services. Search Engine Optimization, is one technique that if not done, you might see your competitors outperform you and steal your customers. For maximum conversion rates, your website needs to receive more attention from online visitors and the only way to do that is by driving traffic to the website.

 

Increase your Conversion Rate with SEO

 

SEO drives more traffic to your website. It increases your website’s visibility online so that more customers can notice your products and services. The more customers are directed to your website; the more chances that they can be converted into leads and sales. They will get to know about services and products that are offered on the website. Once they love what’s on offer, they can be converted into customers. This means a website has to be engaging in order to see many visitors being converted into customers. Failure to do that might result into high bounce rates, and a waste of your time and energy.

 

SEO basically increases conversion rate by driving more traffic to the website. However, the website must have the supporting tools to further convert traffic into customers.

 

Conversion Rate Optimization;

 

Visitors want something engaging at their fingertips that will retain them. They also want to know that you are Human and want to know your products or services are quality.

 

To do this you can add;

  • Reviews – Collect and publish reviews on your website of happy customer, and promote your product reviews on popular websites.

 

  • Personal Information – Use the About Us page to share personal information and show yourself as human and knowledgeable about you Niche.

 

  • Offer a Money Back Guarantee – People want value for money, and the thought of being able to get their money back if not happy can help close out a sale.

 

  • Communicate Directly – Use Email or Social Media to find out why customers don’t buy and adjust your product or sales page to suit.

 

  • Call to Action – Make sure the site visitor knows what to do to close the sale by making your site easy to navigate.

 

  • After Sales Service  – Communicate with new customers to find out if improvements can be made, or offer additional products to add to the original purchase

 

Conversion rate optimization is a group of indispensable internet marketing tools that convert more traffic into everyday customers provided they are used efficiently. Your business may not be successful without these techniques.

 

Quality SEO will bring visitors to the website for maximum exposure of the website, whereas conversion rate optimization, as the name suggests, will be converting those visitors into loyal customers. That is basically How to Increase your Sales Conversion Rate for products and services.

 

Now you know How to Increase Conversion Rates, you may want to learn these techniques rather than pay someone else to do them. If you can see the value and returns on investment by teaching yourself then head here to find out more.

 

 

Kepp your Site happy with a High Page Rank

How to do Off-Page SEO

How to do Off-Page SEO

 

As per my previous article about How to do  On-Page SEO, that refers to anything you can do from within your website to achieve higher search engine result placement. Learning How to do Off-Page SEO is its counterpart, and could be described as anything you can do from locations external to your site to enhance your SEO strategy and overall Page Ranking.

Here is a checklist of factors you can work through to improve your off page SEO

 

  • Build quality back-links – this is doubtlessly the number one factor in off page SEO. Your goal should be to build natural, high quality links. Don’t worry too much about whether they are follow or nofollow, just build them. Sooner or later you will find opportunities to build more follow back-links – if your content is  worthy.
  • Write a blog – if you don’t already have one, what are you waiting for? Every website should have one.
  • Promote through popular social media sites. There is so much competition nowadays no matter what your niche may be. You won’t get your share of traffic unless you are willing to promote your blog or website by consistently exposing it to social media. Remember that when engaging in social media, you are establishing a reputation. Participate with a team-player mentality, and avoid the temptation to take the easy route and just spam. You have to offer something other than links to your content. That’s your name out there…
  • Social bookmarking. Along the same general lines as social media marketing, but with a slight difference. With these platforms, rather than simply allowing you to show your links, they will lead viewers looking for content like yours right to your blog or website. Examples are StumbleUpon, Scoopit, and Reddit.
  • Post videos to YouTube. Get creative and make some quality, attention grabbing videos. Post them on YouTube, promote them via other social media outlets as well.
  • Submit your site to search engines. If you wait for them to pick your blog up, it might be a long time coming. Cut to the chase and deliver your particulars right to their doorstep.
  • Submit to directories, DMOZ is just one example. Such directories are just one more way to have your site exposed to more people; and of course it is going to be seen by a targeted set of viewers as well.
  • Guest blogging. Offer guest posts to those with content similar to yours. This way you can expose your site to their following, while creating back-links as well.
  • Offer an eBook, Web app, or something else of value for free via social media, and of course, those who take you up on it must come to your site in order to download.
  • Pay per click ads. If you have tried all of the on and off page SEO tweaks you are willing to try, and are still not where you want to be in terms of traffic; then it may well be time to give things a kick-start… pay per click advertising is often a valid solution.

 Summary

The above represents the basics for learning How to do Off-Page SEO. To have a solid Off-Page SEO strategy in place, your On-Page SEO practices need to be effectively executed and maintained as well. Once you have these both working well, your search engine rankings will dramatically improve, and help drive traffic to your site.

How to do On-Page SEO

How to do On-Page SEO

How to do On-Page SEO

On Page SEO (Search Engine Optimization) includes anything you can do from within your website to achieve higher placement in search engine results. The content of your page is a large factor; if the quality isn’t there, the traffic isn’t likely to grow to a significant enough volume to meet your needs. This is why it is important to know How to do On-Page SEO Effectively.

The use of good language, spelling, and grammar is a must; it’s also important that you provide a consistently high quality user experience. The overall quality of service that your blog or website provides, is the very essence of on page SEO.

 

On-Page SEO Tips

 

  • Choose a Website URL that relates to your subject matter or product
  • Use a Blog Post URL which instantly defines the content – this works best for social media sharing.
  • Begin each title with a relevant keyword.
  • Complete all fields such as; Title Tags, Header Tags,Alt Image Tags, Post Description
  • Use Semantic keywords in your post – Find relevant keywords and use them; don’t get carried away though.
  • Use your Main Title keywords within the first sentence, or as soon as possible thereafter – at least within the first paragraph.
  • Create outbound links to related content; and of course make sure that each site linked to is of high quality. The links help search engines to identify the specific content matter you offer.
  • Provide social media share buttons; research shows that when they’re present, there is a far higher chance that your content will be shared.
  • Use a SEO plugin (all in one SEO) to help with filling in the required fields
  • Google Authorship is a great way to improve your post rankings in Google, and is still not commonly used.

How to Improve On-Page SEO

Create Unique and Valuable Content

First of all, the written content, images, and any other media applied to your pages should be of high quality. Keep in mind that your content should demonstrate a value beyond simply hawking your brand as well. The information you offer must differ significantly from that of others writing on the same topic; if it doesn’t you have added nothing to the pot. Obviously, offering rich content creates a situation where your site readers are more likely to stick around and read on. Your aim should be for the majority of your blog or website visitors to feel that your content targeted their needs, and was also presented in an effective manner.

Is the Post URL Search Engine Friendly?

When it comes to solid SEO, it really doesn’t matter what you have offered up in terms of quality if your content can’t be linked to. Search engine algorithms are based upon back-links as well as quality. Bottom line is – if its not link friendly then you will have poor ranking and poor site traffic. With multimedia presentations becoming ever more common, be sure that any Web applications you use allow you to present content you can link to.

 

Summary

Doing On-page SEO can seem daunting at first, but don’t worry if you get it wrong or forget a few things, as you can always go back and update your posts. Once you are comfortable with  your on page SEO you should move on to deal with off page SEO which I will talk about in my next Post.

To find out more on How to do On-Page SEO or other Content Marketing topics, you can sign up here for free.

Protect yourself from Cyber Crime

Cyber Security – Simple tips to protect yourself

Cyber Security – Simple tips to protect yourself

Cyber security is defined as: any steps that you could take, to protect yourself from those who would attempt to profit through the exploitation of personal information or accounts – this done through your computer or network connections. Cyber exploitation, or cyber-crime, could involve hacking into the information possessed by large online or offline corporations, but could also mean hacking into someone’s smartphone, email, website, social media account, or blog. Basically, anything that could be done to gain money, or to meet a goal such as accessing a vast audience in order to promote a product, and is considered cyber exploitation. It is these activities that cyber security protects us against. The list below is to provide you with some straightforward advice on how to protect yourself and all of your online holdings, including your social media, email and online banking accounts, your blog, and whatever else you must keep safe.

Tips to Protect Yourself, Your Social Media Accounts, and Your Blog

 

Use the best Virus and Malware protection you can afford. 

Malware is a virus like piece of software that can allow someone to access your computer remotely, or obtain information on your computer and send it to them at specific times. The best protection is a good Anti-virus software package, even some of the free ones will be better than nothing (I use Avira) . Just make sure you keep it up to date.

Use a firewall.

A firewall can protect your computer against hacking and various other destructive elements. It filters out attempts to connect to your computer or website, by using predefined rules that have been applied; it can also block family members from accessing higher risk websites. Getting to know how to use a firewall is well worth the effort, and they generally come with your antivirus software or basic ones are built into the operating system (windows).

Password Rules to follow;

Change your Password regularly: If someone really wants access to one of your accounts, sooner or later they just might figure out how to achieve that end. Changing your password regularly makes their work a whole lot tougher.

Use complex Passwords: Simple passwords are easier to remember, but they are also easier to exploit. When it comes to setting passwords, the more complicated you can make it, the harder it is to crack. Try and stick with using passwords that have; lowercase letters, capitals, numbers and a few symbols combined.

Don’t use the same password for all your Internet accounts: It sure is tempting to do this, but if one of your accounts gets hacked, none are safe if you have used the same password across the board. Better to be safe than sorry.

 Never share passwords with friends. It’s nice to dream, but in reality, friends don’t always stay friends forever.

 

Consider all unknown email as a warning.

If you were to get an email form the bank insisting that you change your account password, or other personal account-related information through a provided link, that is classed as a phishing email. If you receive such email, most times it’s exceedingly obviously, but be wary, as sometimes criminals can be more sophisticated and deceptive. Back your computer and blog up on a regular basis. If a hacker were to access your blog or computer, you would potentially face a loss of content; this is a scary thought indeed. Don’t take the chance. Back your blog up as often as you can; if you post regularly, then at least twice a week is a good idea. There are plenty of online backup tools you can use either for free or a small fee.

Google Webmaster Tools can help.

Google Webmaster Tools can provide you with notification of security problems related to your blog, including malware. But of course, this won’t help unless you refer to your account with regularity. If you find anything, don’t delay in fixing it in order to avoid downtime.

Check all accounts regularly.

Important online accounts should be checked frequently. In the case of online banking accounts, check that all transactions are ones that you are responsible for. In the case of email accounts, keep an eye open for suspicious activity, such as email that you didn’t send, but shows as sent from you.   The above list is a basic summary of steps that virtually anyone is capable of carrying out, in order to have a basic level of cyber security. But don’t just read it – do it… for your own sake.

Social Media information overload

Social Media Overload

Social Media Overload:- What it means to Your Blog, Brand, and Business

Why you need to be careful to avoid information overload on social media when promoting your brand. There was a time when you could do so with relatively decent results using the mainstream channels; but those days have gone.

Social media has become one of the more prominent cultural icons of our time. Nowadays those who use social media share; family moments, recipes, witticisms, and images of pretty much everyone and everything – this can distract potential customers when promoting your business, brand, or blog. It is therefore no great wonder that Social Media Overload has become a real issue.

On one hand you need social media to relate your brand to the world; but on the other, information overload is so real that people have begun using techniques to capture followers by showing a picture of yourself eating an omelette so you can later show them the link to your new sales pitch. When you do this, there is no specific theme, and everything is scattered and unfocused. In the end they don’t care what you show them, people will pick and choose what they read or look at.

Your followers don’t just get information overload from you, they get it from everyone, as do you. It’s come to a point where many are reading only enough of what you post to keep you as a follower. What does this mean in terms of promoting your business, brand, and website?

First of all, if you are using social media to promote your business, it’s no longer going to be as effective, as people are tuning out mentally due to scattered information. Bottom line – don’t depend on social media alone to have your business or brand seen and heard, use mailing lists, videos, and other forms of sharing.

 

Blogging

What you need to do is write a quality blog – that is if you don’t write one already. Social media has taken a turn that requires sweeping change to occur for it to become strongly viable once again. Apparently seeing pictures of smiling babies, you horseback riding with friends, and then links to your business promotional material, is simply more than what the average brain cares to filter. As a result it all blends in with the next sales post. It isn’t the end of the social media world, but it will require you to look at things with a new awareness and a solution-seeking mentality.

Blogging has been a solid and reliable promotional tool for a long time, and seeing as information overload doesn’t apply in this same manner to blogging, it’s the better bet to keep your product or service in the limelight. Your loyal blog visitors will always be there to support you.

So keep on blogging or Start a Blog then you can keep your brand alive whilst still learning how to use social media to maintain your followers and share snippets from your Blog to attract new followers.

 

Google+ the next big Social Media tool

Google+ v Facebook

Google+ v Facebook

Like many others, you probably go on to Google+ hoping that one day it’ll turn into something that it is currently not – at least to you. But if we look closer at many of its functions and additional settings and extensions, we can see that once we gain a clear picture of how to work this amazing social tool to our advantage, we are going to be rubbing shoulders with those who know how to maintain the edge in social media marketing. Some of them have begun to figure it out already.

Pay attention, as when Google+ really takes off, it’s going to be the hottest thing since sliced bread… actually hotter because sliced bread would do nothing in terms of helping you to promote your business, your blog, and your social media profile or brand – unless you ran a bakery and were giving the sliced bread away for free ;0)

They say that when it comes to innovative platforms in social media, it’s about getting in deep in the early days that will gain your brand or blog the advantage. So get in there and figure Google+ out before others do.

In trying to get a better look at Google+ and what it has to offer, it might be helpful to compare it to something more solidly familiar. So let’s look at Google+ v Facebook in terms of functionality and the ability to get your brand out there.

 

Here are some key points of comparison between Google+ and Facebook:

 

With Google+, due to the fact that it’s still in its early days, and everyone is trying to get a following together in somewhat of a hurry; the mindset is more open for people to follow those they might not follow on other social media platforms. On Facebook you still have to work hard to get people to follow you.

 

Google has integrated all of it’s services with Google+ –

What this means to you is that no matter what you are working on within your Google account, from where you are you can post to and interact with Google+. Facebook offers nothing like this.

 

High visibility through linking – 

Google+ offers much more site link visibility in your profile than Facebook ever did. Additionally on this point, people go to Facebook primarily for personal reasons, not to view links. This is another point where Google+ comes out on top – it’s far more business oriented.

 

Control lists using your circles – 

Knowingly you can accurately control who sees your posts. Each circle is given an appropriate degree of privacy; and therefore when you assign followers to the appropriate circle, more sensitive posts, as well as all posts will only be shown to those who should see them. You can’t do this with Facebook.

 

On Google+ you can video chat  –

Yes, video chat conferencing. With Google+ Hangouts it’s easy to round up a chat with similar minded people, you can’t beat that; and it’s free. What a great way to promote your brand – by letting your customers see you live! You can even record the Hangout sessions for playback from your profile page. Facebook can’t offer you this.

 

Security Concerns –

Who do we feel better leaving in charge of our personal information? How many times has Facebook security been violated? How often do things like that happen with Google? That’s right, when it comes to keeping private matters private and security matters secure, Google is the clear winner.

 

The above comparison points to help clarify the Google+ v Facebook discussion constitute the shortlist. There is so much more available to those that bother to learn and get in deep. If you haven’t yet opened your mind to exploring the wide array of benefits available to you and your blog, brand, or business through Google+, it’s time to get on board the train… you certainly can’t board it too early… don’t let it miss your stop in these most advantageous early days.

Get your Blog on the Google Podium

Formula 1 Grand Prix Blogs

Formula 1 Grand Prix Blogs

Are you going to the Formula 1 Grand Prix? Are you watching it on TV? Do you read about it or follow it on the internet?

Do you read any of the millions of Formula 1 Grand Prix Blogs? I did a search for Formula 1 Grand Prix Blogs, and it returned 12.6 Million results! Wow!!!! (Note: if you search for ‘Formula 1 Blogs’ you get 181 Million results).

 

So can you compete with them all? YES you can, but you need;

  1. A passionate interest in the sport
  2. A desire to learn and share knowledge
  3. An ability to connect personally with other fans around the world
  4. A great understanding of Content Marketing and Social Media
  5. A Blog!
  • Passion:  Being passionate and wanting to interact with other Formula 1 fans is a great start, and will help you on your path to success.
  • Learn and Share Knowledge: This is so important, as a lot of Bloggers don’t bother with the education and tend to drift along with their passion, but not really getting any results, or rewards for their efforts.
  • Connecting on a Personal level: This is the ability to engage with people of all different backgrounds, and share your thoughts and knowledge on the latest Formula 1 topics.
  • Content Marketing and Social Media: These are the strategies that will get you to the top! Writing quality content and learning to use Social Media to promote your Blog will help drive it up the rankings.
  • A Blog: This goes without saying J without a Blog a as way to communicate with others, you might as well be just another Twitter user, or Facebook fan!

If you have all of the above then you might just have what it takes to have a successful Blog and appear on the front pages of the Search engines.

An often overlooked requirement is Researching Blog Topics;

Subject Research

You may be a huge fan of Formula 1 Grand Prix’s but not be across all topics or areas of interest. It is extremely important to Research Blog Topics before taking the time and effort to write an article on them. Also it is important to keep up to date with what is happening so you can engage your Blog followers.

So make sure you take time to research new and interesting changes in the sport, as this may differentiate you from other Bloggers, and could help identify a niche where you become the ‘expert’.

Keyword Research

Keyword Research is one of the best ways to conquer the Search Engines, and find your way to the front page and hence expose your Blog to millions of readers around the world.

By choosing Keywords that relate to your Blog topic, and that have a low to medium amount of competition, you can soon overtake Bloggers that don’t do their research. Using tools like Google Keywords, and Bing Keyword Tool, you can find out what common search terms are being used for your particularly Blog and write an article based on those terms.

Search Trends Research

In order to stay relevant and ahead of the other Formula 1 Grand Prix Blogs, you can use Google Trends to look at what search terms are being used the most and what are going to ‘Break Out’. This is a great way to identify topics that may no longer be searched for, and focus your time on those that are increasing in popularity (e.g. ‘Formula 1 Australia’ – peaks every year in March).

If all of this seems a little too hard then you’ll need to stick to your day job! However if you are still interested and keen to learn more about ways to creating a professional and successful Formula 1 Grand Prix Blog, then get educated and sign up to a Learn How To Blog course that provides everything you need to succeed and more….

Success takes time, however it can also be both personal and financially $$ rewarding.

Happy Blogging

 

 

  • Let INXS – KICK start your Blog Traffic
  • Let INXS – KICK start your Blog Traffic

Let INXS – KICK start your Blog Traffic

Let INXS – KICK start your Blog

As you may have seen in the Australian Media, INXS have recently been boosted to the top of the Music Charts in Australia due to both a mass marketing campaign for the recent TV drama based on the story of the rise of INXS, and the music shops that are playing the amazing KICK album that sold out Wembley Stadium in July 1991.

INXS are a Perth band who due to a lot of hard work and media attention broke into the American and European music screen in the late 1980’s with their album KICK. I was one of the lucky Teenagers that got to see them live at the Nottingham Concert Hall in the UK before the Album really took off.

In the 1990’s Social Media was unheard of, and the only way to break into the music industry was to draw attention to yourself either via the newspapers, radio, or TV, and also have some great music and public appeal. Michael Hutchence helped this along by dating famous celebrities such as; Helena Christensen (Supermodel), Kylie Minogue (who was famous at the time for her lead role in the hugely popular Aussie Drama ‘Neighbours’), and Paula Yates (UK TV celebrity and ex-wife of Sir Bob Geldof).

These public relationships Let INXS Kick start their world music domination, and threw the band into the spotlight in the UK and USA, and created the attention the band needed to get their music heard outside of Australia. So why not Let INXS – KICK start your Blog?

How to create Blog Traffic

INXS haven’t been this famous since the lead singer Michael Hutchence died, and young people are discovering their great music for the first time now thanks to both traditional media channels and Social Media, and writing about current trends and media topics will grab the attention of those searching to find more, and is a great lesson on How to create Blog Traffic.

Today INXS have a presence on the leading Social Media applications; Facebook and Twitter, and probably others. This has helped them to stay in the spotlight and created hundreds of threads and comments regarding the actors, story-line, and reality in the recent TV drama. It has also hugely increased their following, which has since driven their KICK album to the top of the Australian charts again.

One way you can kick start you Blog Traffic from the recent attention, is to right relevant articles, which can either be controversial, or informative about the band. You may then want to add a product from the Amazon store (INXS – KICK Album), or other memorabilia.

Writing Reviews

Writing reviews of the show, or of their Albums / Concerts / Band Members, is another great way to draw traffic to your Blog.

Be careful to make it relevant to you Blog topic though, as INXS and cookbooks may not work well together, and Google will not see the relevance. However a Music Blog, or Fan club Blog may be more relevant as long as you can tie it back into your recent post. There are always ways to make it relevant to a cooking Blog, such as researching what food the band like best, or a Cake iced like one of the Albums! By doing this you can Let INXS KICK start you Blog Traffic.

Keeping an eye on the latest popular current affairs or social media trending topics, means you can expose your Blog to a new audience.

 

 

Social Media Networking Services

What are Social Media Networking Services?

What  are Social Media Networking Services?

One of the biggest changes in the world of business is the way we interact with our potential customers, thanks to social media networking services. In the old days if we want to promote our services, company or product we would have to take out newspaper advertisements, television advertisements or radio commercials but now with the introduction of social media networking services including Facebook, Twitter and MySpace, business owners and marketing professionals are able to communicate their message to a much wider audience in shorter space of time.

Social networking sites

These sites include; Facebook, Twitter, MySpace, Google+,  and Tumblr, are not just online fun social networking sites for people who want to make friends and share their news, social networking sites are an important part of an online marketing strategy.

One of the biggest users of social networking sites are record companies. Record companies like to use the likes of Facebook and Twitter to promote their artists, let the fans know about new albums coming out and new tours, knowing that by using social networking sites such as Facebook will reduce their marketing costs and allow them to get the message out straight away.

When a record company decides they are going to add on new dates for a tour, the first thing they do is to announce it on Twitter and Facebook. This allows the record companies to save a fortune on advertising and it allows them to get the news out straight away, which means within hours of announcing a new date to a tour that tour date could be sold out.

For a business of any size the two best social networking sites to use at the moment are Facebook and Twitter. These two sites allow a business owner to reach out to their potential customers, reaching out to millions of potential customers who could buy your product and service, and best of all you can run a successful marketing campaign for free.

By using Social Media for Businesses you can develop your brand, you can communicate with your potential customer, giving them a personal experience with your company. Twitter allows you to have a quick response with your potential customer, allowing you to gain a following and speak to your customers and encourage them to buy your products or services.

Why use Social Media Networking sites?

They are a great way to drive traffic to your blog or website;

  • they allow you to let people know about a new article, product review or news you want to share with the world.
  • Every time you post on a social network, you are leaving a footprint, gaining a link to your site but more importantly, you are letting people know about your blog or website.

There are many tools out there that allow you to use social networks in a simple way.

Instead of you posting articles on your site and then going to different social networking sites to let people know about your new article, you can simply buy an extension which will take this time consuming job away and instead post details about every single new article you put on your site.

If you are looking to communicate with your potential customers or to gain traffic to your blog or website then using social networking sites is the answer.

If you want to learn more about using these sites to promote your business and drive traffic to your Blog or website, then join the Learn How to Blog team now and get started on changing your future.

  • Social Media for Businesses

Social Media for Businesses

Social Media for Businesses

Social media has emerged as a boost for a huge variety of online users, from those people with niche blogs to major businesses like Red Bull, or Coca Cola. Apart from making a website, and starting a Blog, using Social Media for Businesses is so important in today’s world.

Strategically designed online marketing programs provide a great help in achieving business goals. Social media marketing allows responses to be received in real-time, which doesn’t only speed up your sales activity, but also helps to improve your products by being able to utilize the feedback (good and bad). Gone are the days of going door to door for marketing. It’s time to get smarter and explore the limitless rewards that the digital world can offer to develop your business efficiently.

When we want to engage the customer, you need to utilize social networking websites and tools. Social media started a revolution and is a perfect place to communicate globally.

Social Media Sites

Signing up to various social media sites like; Facebook, Twitter, Google plus, Youtube, and Pinterest, plays a considerable role in creating a change in your marketing strategy. In addition to making pages and posting advertisements on Facebook and Twitter, uploading videos of products on YouTube is recommended for increasing your audience as search engines show preference to videos and Pictures. Sending personal or business emails with cheesy, short and descriptive subject lines, entices the existing marketing list to a lesser extent than by using Social Media to interact in real-time.

Starting up with your own blog and providing the audience with unique and quality content act as a milestone in business development. These blogs can be well promoted on social media to build a rapport with the customer and keeps them updated with new products and services. Every time you update your Blog, send out a notification using your Social Media accounts, and use Google tools to track the response. I often use the Google URL shortening tool to help to keep the messages short; http://goo.gl

Customer engagement can be achieved by updating your blog frequently and consistently with knowledgeable and interesting information. Provide new and existing customers with the best information about your services and be prompt in replying to their questions. Access all the social media accounts frequently so as to avoid missing out any useful query and maintain harmony with customer.

Social Media saves Money

When it comes to overall expenditure in online promotion of business, it’s not a large expense. Due to the abundance of competition for online campaigning, posting advertisements on social media is quite pocket friendly, and ensures you are interacting effectively with the customer throughout.

Using Social Media to Promote your Business takes time, and to make a considerable number of online followers requires patience, so keep utilizing your knowledge to update your blog and promoting it on social media. You shouldn’t give up as the beginning is always the hardest. If you are still unsure, read this article on ‘Why Small Business need a Blog’.

To put in a nutshell, social media is a blessing in this digital world, utilize it the best you can, and keep learning and following the latest social media tools and trends to help you to keep climbing the stairs of success in your business.

What is the most successful marketing technique you’ve used outside of Social Media?