Category : Online Marketing

Google+ the next big Social Media tool

Google+ v Facebook

Google+ v Facebook

Like many others, you probably go on to Google+ hoping that one day it’ll turn into something that it is currently not – at least to you. But if we look closer at many of its functions and additional settings and extensions, we can see that once we gain a clear picture of how to work this amazing social tool to our advantage, we are going to be rubbing shoulders with those who know how to maintain the edge in social media marketing. Some of them have begun to figure it out already.

Pay attention, as when Google+ really takes off, it’s going to be the hottest thing since sliced bread… actually hotter because sliced bread would do nothing in terms of helping you to promote your business, your blog, and your social media profile or brand – unless you ran a bakery and were giving the sliced bread away for free ;0)

They say that when it comes to innovative platforms in social media, it’s about getting in deep in the early days that will gain your brand or blog the advantage. So get in there and figure Google+ out before others do.

In trying to get a better look at Google+ and what it has to offer, it might be helpful to compare it to something more solidly familiar. So let’s look at Google+ v Facebook in terms of functionality and the ability to get your brand out there.

 

Here are some key points of comparison between Google+ and Facebook:

 

With Google+, due to the fact that it’s still in its early days, and everyone is trying to get a following together in somewhat of a hurry; the mindset is more open for people to follow those they might not follow on other social media platforms. On Facebook you still have to work hard to get people to follow you.

 

Google has integrated all of it’s services with Google+ –

What this means to you is that no matter what you are working on within your Google account, from where you are you can post to and interact with Google+. Facebook offers nothing like this.

 

High visibility through linking – 

Google+ offers much more site link visibility in your profile than Facebook ever did. Additionally on this point, people go to Facebook primarily for personal reasons, not to view links. This is another point where Google+ comes out on top – it’s far more business oriented.

 

Control lists using your circles – 

Knowingly you can accurately control who sees your posts. Each circle is given an appropriate degree of privacy; and therefore when you assign followers to the appropriate circle, more sensitive posts, as well as all posts will only be shown to those who should see them. You can’t do this with Facebook.

 

On Google+ you can video chat  –

Yes, video chat conferencing. With Google+ Hangouts it’s easy to round up a chat with similar minded people, you can’t beat that; and it’s free. What a great way to promote your brand – by letting your customers see you live! You can even record the Hangout sessions for playback from your profile page. Facebook can’t offer you this.

 

Security Concerns –

Who do we feel better leaving in charge of our personal information? How many times has Facebook security been violated? How often do things like that happen with Google? That’s right, when it comes to keeping private matters private and security matters secure, Google is the clear winner.

 

The above comparison points to help clarify the Google+ v Facebook discussion constitute the shortlist. There is so much more available to those that bother to learn and get in deep. If you haven’t yet opened your mind to exploring the wide array of benefits available to you and your blog, brand, or business through Google+, it’s time to get on board the train… you certainly can’t board it too early… don’t let it miss your stop in these most advantageous early days.

Online education lets your learn wherever you are

Online Education Courses

Online Education Courses

Online Education Courses are a great way to expand your knowledge in the comfort of your home. They give you the flexibility to study at your own pace, and are often much cheaper than attending a college or university as you can continue to work and study, as well as not needing to pay for the use of the training facilities.

About 8 years ago I studied a Masters by Distance Education in Australia to move my career to the next level. This has since worked, but took 3 years of hard work and dedication, not only from me, but also my partner. I have since had several managerial roles, and run large projects, as well as developed a greater appreciation for the power of the Internet and the opportunities it has opened up.

I have also completed many Online Certifications that have also helped expand my subject matter expertise, and have proven this is a great way to become certified in a particular field in order to allow you to work in that specialized area (e.g. Forklift driver, Barista, or even Scuba Diving Instructor).

The only requirements are;

  1. A computer
  2. An internet connection
  3. The desire to learn and succeed

You can actually sometimes get away without #1 and #2 if you live near a library or internet café!!

However #3 is key to being successful and having the desire to better yourself.

Types of Online Training Courses

There are several types of Online Training courses that are available, through various means;

  • Distance Education – via a College or university (MBA, Degree, Diploma, or similar certification offered by an education institute)
  • Online Professional Diploma – offered by a professional agency (e.g. RSA – Responsible Service of Alcohol – required to serve alcohol in public licensed venues).
  • Personal Development – or Self-improvement (Learn How to Blog and Start an Online Business!)

The choice of Online Training Course will be based on your personal needs and where you are at in life! Some people tend to like to complete a degree to prove they can, or to better their career.

Personal Development

Then there is the person wishing to simply increase their knowledge in a certain area, for Personal Development. This could be finance (how to trade Forex, how to renovate your home, or How to start a business online!

There are many organisations that provide free or great value online training courses in Thousands of different subjects. However it is important that you check out what you are getting before handing over your Credit Card!

It is also important that your Partner is on-board, as it can take a lot of personal time to succeed and complete some online courses, even though they tend to be more flexible, they should completed in a time frame that you agree to in order to ensure success, as this can take up valuable free time.

This type of Online Education Course can also transform your life and allow you to work from anywhere in the world that has access to the Internet. A lot of people have given up their day job simply by educating themselves on how to profit from their Blog, which is often something they are passionate about.

Learn How to Blog – is a great example of a quality training course that provides 12 months or more of material to give you enough knowledge to start a Blog and profit from it, or transform an existing Blog and turn it into a $100k+ income. Their is fast online support available and a huge amount of free material and other students to share knowledge with. Some students even diversify into Affiliate marketing as they believe in the quality of the training provided an value for money.

 

 

Social Media Networking Services

What are Social Media Networking Services?

What  are Social Media Networking Services?

One of the biggest changes in the world of business is the way we interact with our potential customers, thanks to social media networking services. In the old days if we want to promote our services, company or product we would have to take out newspaper advertisements, television advertisements or radio commercials but now with the introduction of social media networking services including Facebook, Twitter and MySpace, business owners and marketing professionals are able to communicate their message to a much wider audience in shorter space of time.

Social networking sites

These sites include; Facebook, Twitter, MySpace, Google+,  and Tumblr, are not just online fun social networking sites for people who want to make friends and share their news, social networking sites are an important part of an online marketing strategy.

One of the biggest users of social networking sites are record companies. Record companies like to use the likes of Facebook and Twitter to promote their artists, let the fans know about new albums coming out and new tours, knowing that by using social networking sites such as Facebook will reduce their marketing costs and allow them to get the message out straight away.

When a record company decides they are going to add on new dates for a tour, the first thing they do is to announce it on Twitter and Facebook. This allows the record companies to save a fortune on advertising and it allows them to get the news out straight away, which means within hours of announcing a new date to a tour that tour date could be sold out.

For a business of any size the two best social networking sites to use at the moment are Facebook and Twitter. These two sites allow a business owner to reach out to their potential customers, reaching out to millions of potential customers who could buy your product and service, and best of all you can run a successful marketing campaign for free.

By using Social Media for Businesses you can develop your brand, you can communicate with your potential customer, giving them a personal experience with your company. Twitter allows you to have a quick response with your potential customer, allowing you to gain a following and speak to your customers and encourage them to buy your products or services.

Why use Social Media Networking sites?

They are a great way to drive traffic to your blog or website;

  • they allow you to let people know about a new article, product review or news you want to share with the world.
  • Every time you post on a social network, you are leaving a footprint, gaining a link to your site but more importantly, you are letting people know about your blog or website.

There are many tools out there that allow you to use social networks in a simple way.

Instead of you posting articles on your site and then going to different social networking sites to let people know about your new article, you can simply buy an extension which will take this time consuming job away and instead post details about every single new article you put on your site.

If you are looking to communicate with your potential customers or to gain traffic to your blog or website then using social networking sites is the answer.

If you want to learn more about using these sites to promote your business and drive traffic to your Blog or website, then join the Learn How to Blog team now and get started on changing your future.

  • Social Media for Businesses

Social Media for Businesses

Social Media for Businesses

Social media has emerged as a boost for a huge variety of online users, from those people with niche blogs to major businesses like Red Bull, or Coca Cola. Apart from making a website, and starting a Blog, using Social Media for Businesses is so important in today’s world.

Strategically designed online marketing programs provide a great help in achieving business goals. Social media marketing allows responses to be received in real-time, which doesn’t only speed up your sales activity, but also helps to improve your products by being able to utilize the feedback (good and bad). Gone are the days of going door to door for marketing. It’s time to get smarter and explore the limitless rewards that the digital world can offer to develop your business efficiently.

When we want to engage the customer, you need to utilize social networking websites and tools. Social media started a revolution and is a perfect place to communicate globally.

Social Media Sites

Signing up to various social media sites like; Facebook, Twitter, Google plus, Youtube, and Pinterest, plays a considerable role in creating a change in your marketing strategy. In addition to making pages and posting advertisements on Facebook and Twitter, uploading videos of products on YouTube is recommended for increasing your audience as search engines show preference to videos and Pictures. Sending personal or business emails with cheesy, short and descriptive subject lines, entices the existing marketing list to a lesser extent than by using Social Media to interact in real-time.

Starting up with your own blog and providing the audience with unique and quality content act as a milestone in business development. These blogs can be well promoted on social media to build a rapport with the customer and keeps them updated with new products and services. Every time you update your Blog, send out a notification using your Social Media accounts, and use Google tools to track the response. I often use the Google URL shortening tool to help to keep the messages short; http://goo.gl

Customer engagement can be achieved by updating your blog frequently and consistently with knowledgeable and interesting information. Provide new and existing customers with the best information about your services and be prompt in replying to their questions. Access all the social media accounts frequently so as to avoid missing out any useful query and maintain harmony with customer.

Social Media saves Money

When it comes to overall expenditure in online promotion of business, it’s not a large expense. Due to the abundance of competition for online campaigning, posting advertisements on social media is quite pocket friendly, and ensures you are interacting effectively with the customer throughout.

Using Social Media to Promote your Business takes time, and to make a considerable number of online followers requires patience, so keep utilizing your knowledge to update your blog and promoting it on social media. You shouldn’t give up as the beginning is always the hardest. If you are still unsure, read this article on ‘Why Small Business need a Blog’.

To put in a nutshell, social media is a blessing in this digital world, utilize it the best you can, and keep learning and following the latest social media tools and trends to help you to keep climbing the stairs of success in your business.

What is the most successful marketing technique you’ve used outside of Social Media?

A Small Business Blog

Why Small Businesses need a Blog

Why Small Businesses need a Blog

The traditional method of expanding a business is to either rely on word-of-mouth or use paid advertising. These methods are still used effectively; however with the introduction of the internet marketing tools are changing and the audience and readership of newspapers and magazines is moving online. A Small Business blog is the online version of the traditional marketing tools, and if used correctly can be extremely effective in attracting a more global audience, as well as allowing instant interaction with customers.

The first attraction of a blog, both for the blogger and the reader, is it is free and voluntary. By writing frequent articles and blog updates, customers can comment on them and in turn drive additional traffic fueling more interest and a steady increase in followers and traffic to your Blog or website. A blog quietly goes about spreading the word without the fanfare and big budget of an advertising Campaign in the media, and if the product or service you are blogging about has inherent merits to it, the spread is exponential in no time.

If you are willing to put in the time, it is quite easy to be part of the breed of bloggers who are respected professionals in their field, and who when they blog carry an air of authority and trustworthiness about them. So hearing the word from them spurs the reader to trust them and go and buy the product or service himself. Also blogs carrying business articles and business news are contributory to the growth of any business.

A Small business blog

A small business blog is a great relationship tool, and allows the customer to freely interact with you and often this feedback contributes to the growth and improvement of the blog and the business. Blogging is free and maintaining it is quite easy, unlike the overhead of a Marketing or Public Relations department which a small business can neither afford nor keep it cost effective.

Search Engine Optimization (SEO) is a powerful tool in making the blog effective. After all, every business owner would love to have his product or service or company name pop up in the first page of Google, Bing or Yahoo, when someone searches for it. SEO is the way to go about it and a small business blog cannot do without it.

A Video Blog

Finally it is worth mentioning about a video blog for a small business in conjunction or in preference to a plain written one. Video diaries or Blogs have their own appeal to the prospective customer of the business – a video is worth a thousand words, and a short and recurring video about the product, about the company and its profile, and about user experience can greatly enhance the small businesses presence online and that is can often convert to be more money at the till. A video blog, because of its appeal to the search engines, can increase your blogs rankings quicker, and is a great way to share knowledge or show off any products or services you have.

Learning How to Blog

If you would like to learn more about Starting a Blog for your business or simply learn how to blog better, then try a 12 month course full of amazing content to grow your business quickly and professionally.  Learn How To Blog